A website for home maintenance businesses is like water for fish or air for humans.
There’s no question of whether you need it or not.
Your job here is to make your website an unforgettable experience for your prospects. It needs to move them and leave an impact. It should make them fantasize about the results from your exceptional service.
In other words, it needs to turn the lookers into bookers. No stones left unturned.
The experience that your website provides is enough for your visitors to decide whether they want your service or not.
Around 80% of home owners tend to prefer booking home repair services online. That’s 80% your market judging you without even trying your services out.
Solely based off of your website. First impressions really do matter, and you need to make it count.
To make things worse, all this information is out in the open. It’s free for everyone to use, including your competitors. Even they know how important their website is. Even they’ll strive to make it as impressive as possible.
So, you need to be better than the rest as well. You need to beat the competition and stand out.
But the question remains—how?
The answer lies in your goals. By impressing your visitors. To do this, you need to make things easy and attractive for them. This guide is going to point you in the direction for success.
6 things your home maintenance website needs to have.
The customer is king. But so are your website’s visitors—your to-be customers. The moment they enter your website, they need to feel welcomed. After all, they’ll only call you to their homes when they feel comfortable at yours. These features are a must-have to make you a good online host.
1. Focus on the buyer’s needs
When presenting your content, you have to think through your customers’ minds. Stand in their shoes for a second and ponder on what they would want from a website when they’re in need of a home repair service. An attractive content body? A trustworthy and friendly tone? Examples of past work? Think of the things you’d want, and include everything that makes it perfect.
But before you get carried away, you need to ensure that the clients find what they are looking for. The service you provide needs to be understandable from just one look at the website. Homeowners looking for home maintenance services are an excited bunch. They’re not going to stay for too long if they don’t like what they see immediately. So, your website should be informative and elaborate enough for clients to understand you, your services, and your expertise.
2. Mobile responsiveness
When homeowners are looking for servicing in their homes, they’re highly unlikely to open a laptop and begin researching like an investment banker. The average homeowner is going to search for services on their mobile. It’s your job to make sure you look presentable on that small screen (or all kinds of screens for that matter).
If you make your web design focusing too much on how it will look it laptops or computers, you’re sabotaging a large chunk of your market. Sure, it’s tempting to use designs in accordance with the bigger screens, just because they offer so much freedom. But the design you end up with needs to be accommodating. The whole vibe of your website can be messed up with an unresponsive design, including your CTA placements, your picture sizes, and the overall content.
3. Sticky booking button
This right here is how you play mind games with your visitor. Earlier, the main call-to-action (the button which your client would use to book your service), is suggested to be at the bottom, after you’ve made your pitch. But we’re not sure if the visitor even travels to the bottom of the page. This is why the designs were evolved to give the CTA a seat at the top of the page.
Still, this isn’t the best solution to the problem. What if the prospect scrolls down and decides that he likes your service? The bookings button will be lost at the top, away from the eyesight of the potential client. This might end up putting the lead off and you losing a client that you almost had.
To avoid this blunder, using a sticky CTA at the top of the page as a banner is your go-to move. You will have the button at the top of the page as planned, and it will stay there even when the prospect scrolls down! Two birds with one stone. This change might not seem like much, but it is a game changer. When your bookings button in constantly in the field of view of your client, they have a much higher chance of converting. Simply because it’ll be so convenient for them to book.
Pictures speak a thousand words. Couldn’t fit better in your home service business. You can spend the entire day pitching the flawlessness of your service. You can speak all about how clean you leave the client’s house. You can be as smooth as you want with your words. But at the end of the day, it’s the client’s eyes that make the decision.
Pictures of your previous works and projects sit as the cream of your website’s experience. A good before and after picture is enough to melt a prospect’s heart. Choose pictures of your best work and set it up proudly on your website as you would a noble prize in your drawing-room. Once a visitor has his eye set on your previous work, it won’t be long before this looker turns into a booker.
The human mind is easily influenced, and extremely greedy. Pictures of your craftmanship in someone’s home will make prospects desire the same service for their home. They’ll feel this inner need to pick up the phone and call you. Do you see how amazing that can be to you?
5. Testimonial’s page
Do you know what builds trust? Trust. That’s right when your visitors notice how you’ve been trusted by past clients and delivered effective results, they are bound to be impressed.
But the mistake most home service websites make here is to save the testimonials section for the end of the page. 90% of users agree to not go to the end of a web page. Which means you’re risking your good image.
Feel free to boast. You can use a separate page for your testimonials and reviews, let alone a section. This way, the visitor will see how much you respect your client’s words. And let’s face it, we all love being respected. In fact, testimonials aren’t just for building trust. They are practically the most relevant and effective form of advertising for your business. It’s an ad for your services where you’re not the author.
6. A quick load time
The majority of the population claims to leave a website if it doesn’t load within 3 seconds. That’s crazy if you think of it. All your efforts, your life’s work, your investments, can go down the drain because your website took 4 seconds to load.
You surely don’t want this to be your fate. Focusing too much on website graphics and animations is a big reason which delays your loading time. While adding that silly animation might be funny, you won’t be laughing when it costs you a fortune! Prioritize your needs and separate them from your wants as a first step to a quick load time.
7. Bonus: Expert help
There’s a lot to making a successful website than these 6 features. These are necessary, but not sufficient conditions to establish a strong online presence in the home service industry. Making the proper website with everything just right is an overwhelming process, and will eat up your time and effort that you could rather use in your service.
With a track record of building countless tremendous websites, we can help you out here. Let’s connect and set up a website that boosts your business.