We all know that digital marketing is essential for all businesses, regardless of their size or the industry that they are in.
Over 4.57 billion people across the world now use the internet, with 346 million people coming online in the last 12 months. This makes having a website and a presence on social media a necessity, and no longer just a nice thing to have.
Marketing online allows your company to reach out to a broader audience, cultivate brand loyalty and track how much you are selling through your website.
So, if you want to do more digital marketing for your business, what choices are available?
There are two options if you want to increase your digital marketing efforts. You can recruit a team to look after your marketing in-house, or you can hire an agency to do it for you.
Here are five reasons why hiring an agency is the best way to boost your businesses digital marketing, whether you are based in Dubai or anywhere else in the world.
1. You get value for money when you hire an agency
If you were to hire a marketing team inhouse, the costs can quickly mount up!
Depending on your requirements, you may need to hire a web developer, a copywriter, a search engine optimisation (SEO) specialist, a social media manager, a graphic designer and a pay per click (PPC) expert… this can all get expensive very quickly!
In fact, the average marketing specialist earns a salary of $55k a year, and this doesn’t include training, holidays or bonuses.
With an agency, you can access these all of these services, but in a more cost-effective way. This means you will save money on your marketing budget that you can put towards growing your business.
The majority of agencies (including us!) offer a wide range of different services. For example, 83% of digital marketing agencies offer both PPC and SEO as a service, meaning you can benefit from more than one type of digital marketing from your agency of choice.
The bonus is you can scale your agency requirements up as your business grows, making it easy and very flexible to increase your marketing efforts.
2. You get several years of experience when you hire an agency
When you hire an agency to help your business, you hire people who are experts in their fields, with many years of experience in their roles. They will be able to hit the ground running, sorting out your digital marketing requirements without requiring training or guidance from you.
There is an additional bonus of hiring an agency to carry out your digital marketing. An agency will be well-versed in all of the latest digital developments and changes and can predict future trends. This will not only help you engage and convert prospective customers, but also give you an edge over your competitors.
For example, if you hire an agency that specialises in SEO, they will be able to advise when search engines like Google change their algorithms. This means you will be able to mitigate against any negative changes, ensuring your ranking in the search engines will remain unaffected.
3. You save time when you hire an agency
Marketing a business successfully is not a simple task. As an example, the average marketer spends about three and a half hours a week analysing marketing data alone.
By partnering with an agency, your business can save several hours of time a week, that you can use to help grow your business even further. An agency can even help you by automating specific tasks, streamlining your workflow and improving your relationships with customers even further.
There is also the advantage that you will always get the same marketing service each and every week with an agency. If you hire staff inhouse, you may not get the same levels of service each week as staff may be on holiday, have to take sick leave or have to dedicate time to other projects.
4. You get a fresh perspective on things when you hire an agency
It’s highly likely your digital marketing agency will have worked with other companies in your specific industry before, especially if you choose an agency that specialises in your niche.
This means they will be able to offer advice on what will work for your business and the ideal digital marketing channels to adopt.
A great digital marketing agency will effectively become a brand-new member of your team, offering help and advice across the entirety of your business!
5. You get extra benefits when you hire an agency
We all like getting a little something extra, and as agencies have access to a network of partners and suppliers, you can receive a lot of additional added value when you outsource.
For example, a good agency will be able to recommend other high-quality service providers, as well as give you early access to new products and services.
In summary
The average person spends six hours and 40 minutes online each day, so if you are not using digital marketing to promote your business, you are missing out on sales and growing your brand.
Hiring an agency to support your digital marketing means you save time and money, that you can put towards growing your business even further. You also get a lot more flexibility, meaning you can scale up or introduce new services as your business grows.
Looking for digital marketing and web design in Dubai?
If you are looking for digital marketing and web design in Dubai and beyond, Ignicious is here to help with all of your marketing needs.
We’re a group of talented marketers, developers, storytellers and designers based all over the world, covering over 110 different countries.
Whether you need website and mobile app design, SEO support or help with your social media, we will boost your engagement, supercharge your conversions and ignite your online presence!
Fire us an email or contact us on WhatsApp today and find out more about how we can help your business grow, no matter where you are.
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