The UAE economy is the second largest in all of the Middle East and the businesses that it is catering to are increasing in numbers rapidly and are highly diverse in nature.
Just in the general retail services alone, there was a 360 percent e-commerce growth from March 2018 to February 2019 in the UAE an average of 23 percent estimated growth is expected in the following years.
The e-commerce market in the UAE valued to 2.3 billion U.S. dollars in 2017, which was a sharp growth in comparison to 1.1 billion U.S. dollars in 2014, and the growth is expected to be constant.
To make your business in UAE show on Google and to ensure that you can make the most out of this booming economy, you need to make an effort, or you could forget about your worries and let ignicious do all of your work for you.
We at ignicious define ourselves as digital nomads. Our team consists of talented, passionate and creative marketers all across the world who work together in order to give your business in the UAE the exposure it needs to flourish.
Our services include website design and development, e-commerce, mobile app development, digital marketing services, SEO and social media marketing.
Here are ways on how to make your business in UAE show on Google
Google My Business
One of the best and most effective ways to make your online business appear on Google is by creating a Google my Business profile.
Not only does your business get added to their listing but you are also able to build a better relationship with your customers as you can connect with them whenever they search your business locally.
Google My Business allows you to set up a unique Business Profile that you can set up according to your liking and the way you think best portrays your business. This can be vital in order to attract traffic and customers towards your business.
Adding your business to Google Maps is also a great way to generate traffic to your website and make your online business more visible on Google, which in turn generates more LEADS.
You probably might have come across the term SEO, but not know exactly what it means.
Search Engine Optimization is the process of optimizing your website in order to attract a higher number of targeted traffic from search engines, such as Google, Yandex Bing etc. However, generally when the term SEO is used – Google is being referred.
There are multiple different steps of SEO that can be done in order to get a better quality and quantity of audience (AKA targeted audience) such as:
Creating a Mobile-Friendly Website
With over 5.15 Billion mobile phone users across the world and 57% of all website traffic coming from mobile phones it has become absolutely vital for you to develop a website that is mobile phone friendly if you want your online business to flourish.
Barely anyone in today’s day and age has the patience to deal with or even trust a business that has a poorly designed and dysfunctional mobile website.
It is also necessary to have a mobile-friendly website because you want to stay on top of your competitors. By having a well-designed, easy-to-use the mobile-friendly website you will not only be a force to be reckoned with for your competitors but you will also be able to build trust with your audience, increase your visibility drastically and provide an amazing browsing experience for your visitors.
This type of SEO involves optimizing your site in order to improve visibility so your site can get easily crawled + indexed.
Technical SEO also involves working on the ‘architecture’ of your website. This includes ensuring that none of your links are broken, your website speed is up to mark, your data is structured and all of your webpages function properly and efficiently.
When doing SEO, most people tend to skip to onpage and offpage however technical SEO is highly important and should be done before even starting onpage or offpage SEO! If you haven’t invested your time in this process, then there’s a possibility your site issues may prevent you from ranking at all.
Also your broken and dysfunctional site will cause the site’s user experience to drop and make you lose traffic and potential customers drastically as no one trusts a broken and flawed online business.
On-page and Off-page SEO
In simple words, On-page SEO involves using popular and relevant long-tail and short keywords after doing research on which ones to use across your website within h1, h2 and h3 tags, optimizing your images, adding short and optimized but interesting and engaging meta descriptions, internal + external linking etc.
They are basically all the things that you can tweak and optimize your webpage in order to improve its rankings on search engines and make it more user friendly.
Off-page SEO involves factors that take place OUTSIDE your website and play a role in the ranking of your website. This includes backlinks, which are links from other websites, which help you gain domain authority. Other ways of off-page SEO include using social media to promote your online business and increasing traffic to your site and guest blogging.
Using Social Media
Statistics show that 98.98% of the UAE population is avid social media users. Imagine how rapidly your online business would gain traffic and potential customers if you effectively market your business on social media.
Choose the platform that you think would be ideal in terms of accessing your target audience and start from there. By being active and engaging with your followers the likeliness of them visiting your online business and becoming customers is highly likely.
Making your business in UAE show on Google might be a little overwhelming and may seem a little difficult especially if you’re a newbie. However, it’s best to avoid the long learning curve and hire a professional SEO agency in Dubai & Abu Dhabi like ignicious to handle all the work for you while you sit back and enjoy the results.
The experts at ignicious with their incomparable and top notch services create a unique plan and use the best tactics for your business and create the means for it to reach the online presence and exposure it needs to thrive in the digital world.
Fire us an email or contact us on WhatsApp today and find out more about how we can help your business grow, no matter where you are.